可持续服装消费热点情报分析

Analysis of Sustainable Clothing Consumption Hotspots

为了解可持续服装现状,针对可持续服装消费热点进行社会网络分析,利用TEXTOM系统对数据进行预处理,并运用UCINET程序执行CONCOR分析,同时使用Gephi实现高频词汇共现网络可视化。获得以下研究结果:1)CONCOR分析形成“可持续服装消费生态环境”、“可持续服装发展趋势”、“可持续服装生态价值”、“可持续服装消费热点”4个集群;2)可持续服装消费问题涉及经济、生活、科技等方面;3)大众对可持续服装消费中“绿色”的关注度较高;4)可持续服装政策导向明确。

In order to understand the current situation of sustainable clothing,this study conducted social network analysis on sustainable clothing consumption hotspots,using the TEXTOM system to pre-process the data,the UCINET program to perform CONCOR analysis,and Gephi to visualise the co-occurrence network of high frequency words.The research results are:1)CONCOR analysis reveals four clusters,“sustainable clothing consumption ecological environment”“sustainable clothing development trend”“sustainable clothing ecological value”,and“sustainable clothing consumption hotspot”;2)sustainable clothing consumption issues are involved in the economy,life,technology and other aspects;3)the general public is more concerned about the“green”aspect of sustainable clothing consumption;4)the policy direction for sustainable clothing is clear.