媒体融合时代大学生媒介素养教育研究

Research on Media Literacy Education for College Students in the Era of Media Integration

媒体融合时代的到来,使传统媒体和新媒体相交织,大学生媒介素养面临更加纷繁复杂的情况,媒介素养教育变的更加的紧迫。本文从梳理媒介素养和媒介素养教育的历史演进开始,探究媒介素养和媒介素养教育的发展源流,而后在媒体融合的背景下,分析我国大学生媒介素养教育存在的诸多现实问题,并进一步阐释面对这些问题进行大学生媒介素养教育重要价值,最终基于宏观的政府、中观的高校和媒体、微观的个人三个层面提出了大学生媒介素养教育提升的实践路径。

The arrival of the era of media integration has interwoven old media and new media.College students'media literacy is facing more complicated situations,and media literacy education becomes more urgent.This article starts by reviewing the historical evolution of media literacy and media literacy education,and explores the source and development of media literacy and media literacy education.Then,in the context of media integration,it analyzes the many practical problems in media literacy education for college students in China,and further explains the important value of conducting media literacy education for college students on these issues.Ultimately,based on three dimensions of macro government,medium universities and media,and micro individual,a practical path for improving media literacy education among college students has been proposed.