面向商业引流的儿童科普沉浸式体验场景构建策略分析

Analysis of the Construction Strategy of Children's Immersive Experience Scene of Science Popularization for Business Drainage

当前存量商业竞争激烈,消费客群分散,“儿童经济”再度引发热潮,在信息社会与后疫情时代的双重影响下,有序恢复儿童业态对于客观促进商业客流提升、市场回暖起到关键作用。为帮助众多商业项目增加引流切入点,避免经营模式雷同,在同质化中开辟新航道,探索因应时势的商业解决方案,本文对儿童业态经济进行梳理分析,提出营造知觉沉浸体验空间环境体系、搭建精神沉浸交互体验情境的理论观点,归纳总结出以科普知识传达为核心、以亲子为目标用户群的沉浸式体验场景构建的策略方法,以期为促进我国沉浸式体验消费市场发展和儿童业态联结科普实践提供启示和借鉴。

At present,the stock business competition is fierce,the consumer groups are scattered,and the"children's economy"has once again triggered an upsurge.Under the dual influence of the information society and the post-epidemic era,the orderly restoration of children's businesses plays a key role in objectively boosting commercial traffic and reviving the market.This paper aims to help many commercial projects increase their entry points for attracting traffic,avoid similarities in business models,open up new channels in the midst of homogeneity,and explore business solutions that are relevant to the current situation.After sorting out and analysing the economy of the children's industry,the theoretical viewpoint of creating a spatial environment system of perceptual immersion experience and building a mental immersion interactive experience context is proposed,and a strategic method of constructing an immersion experience scene with science knowledge conveyance as the core and parents and children as the target user group is summarised,providing inspiration and reference for promoting the development of China's immersion experience consumption market and the practice of linking children's business to science popularisation.