乡村振兴背景下农村大学生返乡创业意愿调查与分析

Survey and analysis of rural college students’willingness of returning home to start a business under the background of rural revitalization

农村大学生返乡创业问题日益受到学者的重视。通过调查发现,农村大学生的返乡创业率不高。导致农村大学生返乡创业意愿不强的因素有多种:从内部看,主要有学生的乡土情怀不浓、个人能力缺乏等因素;从外部看,主要有大学的创新创业教育水平有待提升、社会创业环境支持不够、家庭支持意愿不强等因素。因此,消解农村在校大学生返乡创业顾虑,提升其返乡创业意愿,可以从促进学生自身发展、加强学校创新创业教育改革、完善社会相关支持政策、优化农村创业环境及改变家庭就业观念等方面努力。

The issue of college and university students from rural areas returning to their hometowns to start a businesses has received increasing attention from scholars.The survey has found that the rate of college and university students from rural areas returning to their hometowns to start businesses is not high.There are many factors that lead to the insufficient willingness of college and university students from rural areas to return to their hometowns to start businesses:from the internal point of view,there are mainly factors such as insufficient local feelings and lack of ability;from external perspective,there are mainly factors such as the school’s imperfect innovation and entrepreneurship education,insufficient support for the social entrepreneurship environment,and the weak willingness of families to support them.To dispel the concerns of college and university students from rural areas about returning to their hometowns to start a business,and to enhance their willingness to return to their hometowns to start a business,efforts can be made to promote students’own development,to strengthen the reform of school innovation and entrepreneurship education,to improve relevant social support policies,to optimize the rural entrepreneurial environment,and to change family employment notion as well.