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新媒体时代乡村阅读精准推广策略探讨 被引量:4

On Accurate Promotion Strategy of Rural Reading in New Media Era
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摘要 新媒体的发展给乡村阅读推广带来了新的机遇和挑战,文章调研总结了乡村阅读推广在阅读推广主体、对象、客体、手段形式等方面存在的问题,分析了新媒体时代乡村阅读推广面临的机遇,从阅读推广主体、对象、客体、方式、空间、平台、模式等维度提出了新媒体时代乡村阅读精准推广策略,以期推动乡村阅读推广的精准和纵深发展。
作者 申彦舒 翟婧媛 SHEN Yanshu;ZHAI Jingyuan
出处 《河南图书馆学刊》 2023年第5期2-4,共3页 The Library Journal of Henan
基金 2021年度湖南省社会科学评审委员会课题“乡村振兴战略背景下基于新媒体的乡村阅读推广研究”的阶段性研究成果之一,课题编号:XSP21YBC066。
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