困境中逢生,转型中发展——新世纪中国儿童电影发展研究

Reviving Amid Challenges and Developing in Transformation:A Study on the Development of Chinese Movies for Kids in the New Century

在新世纪以来的20多年里,中国儿童电影实现了从“事业”到“产业”的转型蜕变。在市场表现上,儿童电影实现了本土票房、全产业开发、海外传播等多方面的进步;在创作表达上,儿童电影实现了题材类型的拓展与美学风格的突破。在转型过程中,儿童电影逐渐摸索出以创新观念和优质内容打通受众群体、以多元视角提升艺术水准、以文创作品开发延续产业价值等发展策略,这对于整个中国电影的产业开拓与长远发展具有重要的参考价值。在向市场化迈进的同时,儿童电影也不忘承担教育责任,不断挖掘自身作为一种艺术和文化所具备的审美与教育功能,在国家政策、电影人以及教育者的多方推动下,力图达到商业价值与艺术价值的平衡,实现了困处逢生,均衡发展。

Over the past 20-plus years,Chinese movies for kids have transformed from an undertaking to an industry.In its market performance,the movie industry has made achievements in box office,full industry development,and overseas dissemination.In its creative expression,movies for kids have made breakthrough in the subject types and aesthetic styles.In the process of transformation,movies for kids have formed the strategies of connecting audiences with innovative ideas and quality contents,improving artistic standards from multiple perspectives,and extending product’s values through intellectual property.All these have made significant values for the long-term development of the Chinese movie industry.While competing on the market,this kind of movie has explored its aesthetic and educational functions,serving as a good way of arts and cultural education.With the joint efforts of filmmakers and educators,as well as the support of the national policies,movies for kids have revived amid challenges and achieved a balanced development between commercial value and artistic value.