摘要
在新世纪以来的20多年里,中国儿童电影实现了从“事业”到“产业”的转型蜕变。在市场表现上,儿童电影实现了本土票房、全产业开发、海外传播等多方面的进步;在创作表达上,儿童电影实现了题材类型的拓展与美学风格的突破。在转型过程中,儿童电影逐渐摸索出以创新观念和优质内容打通受众群体、以多元视角提升艺术水准、以文创作品开发延续产业价值等发展策略,这对于整个中国电影的产业开拓与长远发展具有重要的参考价值。在向市场化迈进的同时,儿童电影也不忘承担教育责任,不断挖掘自身作为一种艺术和文化所具备的审美与教育功能,在国家政策、电影人以及教育者的多方推动下,力图达到商业价值与艺术价值的平衡,实现了困处逢生,均衡发展。
Over the past 20-plus years,Chinese movies for kids have transformed from an undertaking to an industry.In its market performance,the movie industry has made achievements in box office,full industry development,and overseas dissemination.In its creative expression,movies for kids have made breakthrough in the subject types and aesthetic styles.In the process of transformation,movies for kids have formed the strategies of connecting audiences with innovative ideas and quality contents,improving artistic standards from multiple perspectives,and extending product’s values through intellectual property.All these have made significant values for the long-term development of the Chinese movie industry.While competing on the market,this kind of movie has explored its aesthetic and educational functions,serving as a good way of arts and cultural education.With the joint efforts of filmmakers and educators,as well as the support of the national policies,movies for kids have revived amid challenges and achieved a balanced development between commercial value and artistic value.
作者
张燕
冉与郭
ZHANG Yan;Ran Yu-guo(Beijing Normal University)
出处
《中国校外教育》
2023年第3期18-28,共11页
AFTERSCHOOL EDUCATION IN CHINA
基金
2021年北京市宣传文化高层次人才培养专项项目“立足全国文化中心,创建世界一流影视之都——北京迈向世界影视高地的事业产业发展策略研究”。
关键词
儿童电影
受众定位
文创作品
产业表现
美育价值
Movie for Kids
Audience Positioning
Intellectual Property
Industrial Performance
Aesthetic Education Value