产教融合背景下的高水平专业群建设研究探索——以数字营销专业群建设为例

Construction of High-level Professional Groups under the Background of the Integration of Industry and Education--Take the Construction of Digital Marketing Professional Group as an Example

增强职业教育的适应性是新职业教育法对高职教育提出的新要求,也是衡量现代职业教育发展质量的重要指标。通过探索研究产教融合背景下数字营销专业群建设,强调高水平专业群建设要紧密对接产业链、服务链,助力区域产业升级。高职院校可以争取多方支持,联手名企,重新整合资源,从育人模式改革、人才培养体系优化、教学团队培养、课程资源开发、实践基地建设、质量保证体系构建等方面打造高水平特色专业群,推动职业教育高质量发展。

The new Vocational Education Law proposes that higher vocational education should enhance the adaptability,which is also an important indicator of modern vocational education.This article introduces digital marketing professional group under the background of integration of production and education,emphasizes that the construction of high-level professional groups should link to the industrial chain and service chain closely to help re-gional industrial upgrading.Vocational colleges can seek support from multiple parties,work together with enterprises and re-integrate resources,build a high-level professional group in terms of reforming the education model,optimizing talent training system,developing curric-ulum resource,constructing teaching group,practice base and quality assurance system etc.,so as to promote the high-quality development of vocational education.