大学生创业者心理所有权对警觉性市场学习的影响研究

The Influence of College Student Entrepreneurs’Psychological Ownership on Vigilant Market Learning

基于身份认同理论,构建“心理状态-情感-行为”的研究框架,分析大学生创业者心理所有权通过创业激情对警觉性市场学习的影响。基于162份大学生创业者的两轮问卷调查数据,采用结构方程模型进行数据分析和假设检验。研究表明:大学生创业者心理所有权对创业激情具有正向影响;创业激情可以促进警觉性市场学习;在创业项目获得风险投资的情况下,心理所有权对创业激情的正向影响更强,心理所有权与警觉性市场学习之间通过创业激情中介的间接正向关系也更强。

Based on identity theory,this study constructs a framework of“psychological state-emotion-behavior”,and reveal the influencing mechanism of college student entrepreneurs’psychological characteristics on vigilant market learning through entrepreneurial passion.Using two waves of questionnaire data from 162 college student entrepreneurs,this study uses the structural equation model to analyze data and test research hypotheses.The results show that:①psychological ownership has a significant positive effect on entrepreneurial passion.②Entrepreneurial passion has a significant positive effect on vigilant market learning.③When the venture project has obtained venture capital,psychological ownership has a stronger positive effect on entrepreneurial passion,and the indirect positive effect of the psychological ownership on vigilant market learning through entrepreneurial passion is also stronger.