广西田阳芒果产业发展现状及对策研究

Research on the Development Status and Countermeasures of Mango in Tianyang,Guangxi

广西田阳县作为全国少有的宜芒之地,一直以来被冠以“中国芒果之乡”的美誉。基于对现阶段的田阳芒果产业的发展现状分析,发现当前广西芒果产业建设存在品种结构单一、规范化种植滞后、芒果附加值低,以及品牌效应不足、销路渠道挤压的困境与问题。基于此,本文提出优化调整品种结构、提高规范化生产标准、延伸芒果产业链促进转型发展、打造地理性香芒品牌,线上线下多渠道联动销售的对策,以促进广西芒果产业可持续发展。

Tianyang County in Guangxi Province,one of the few places in Yimang in China,has long been known as the“hometown of mangoes in China”.Based on the analysis of the present development situation of the Tianyang mango industry,this paper finds that there are some difficulties and problems in the construction of the mango industry in Guangxi,such as single variety structure,lag of standardized planting,the low added value of mango,lack of brand effect and squeezing of marketing channels.Based on this,this paper proposes countermeasures to optimize and adjust the structure of varieties,im-prove standardized production standards,extend the mango industry chain to promote transformation and development,create a brand of geographically rational fragrant mangoes,and link online and offline multi-channel sales to promote the sustainable development of Guangxi's mango industry.