“阳光玫瑰”葡萄产业发展现状与对策分析

Analysis of the Current Situation and Countermeasures for the Development of the‘Sunshine Rose’Grape Industry

“阳光玫瑰”葡萄作为从日本引进的高档葡萄品种,曾一度在国内葡萄界占据榜首之位,售价高达300元/kg。随着国内种植面积爆发式增长,国产“阳光玫瑰”葡萄的品质与价格直线下降、口碑受损,“阳光玫瑰”葡萄产业面临着品质参差不齐、同质化产品竞争激烈、产业扶持力度不足、依赖“伪日”包装谋红利、自身品牌发展不足等困境。基于此,提出“阳光玫瑰”葡萄产业发展的对策和建议,调整品种结构控量提质、推动组织化科学生产、注重挖掘产品文化涵养、打造地方品牌优势等。

As a high-grade grape variety imported from Japan,‘Sunshine Rose’grapes once topped the domestic grape in-dustry,selling for as much as 300 yuan/kg.With the explosive growth of the domestic cultivation area,the quality and price of domestic‘Sunshine Rose’grapes have plummeted,and their reputation has been ruined.The‘Sunshine Rose’grape industry is now facing difficulties such as uneven quality,fierce competition for homogeneous products,inadequate support for the in-dustry,reliance on“pseudo-Japanese”packaging for dividends,and insufficient development of its brand.Based on this,we propose countermeasures and suggestions for the development of the‘Sunshine Rose’grape industry,such as adjusting the structure of varieties to control the quantity and improve quality,promoting organized scientific production,focusing on tap-ping the cultural connotations of the product and creating local brand advantages.