摘要
伴随着新能源汽车的高速发展,中国正在从汽车大国走向汽车强国。年轻消费者日渐成为消费主力军,消费趋向时尚化,对整车的颜色外观提出了更高的要求,个性化需求日趋旺盛。重点阐述了在这个大背景下涂料厂家和主机厂该积极应对,完善和实施各种高颜值高品质涂装解决方案。
With the rapid development of new energy vehicles,China is moving from being a major automobile country to a powerful automobile country.Young consumers are increasingly becoming the main force of consumption,with a trend towards fashion and higher requirements for the color and appearance of the vehicle.The demand for personalization is becoming increasingly strong.This article focused on how paint manufacturers and OEMs could actively respond to these challenges.Various high-quality painting solutions with high appearance should be improved and implemented.
作者
黄小钧
王子恺
Huang Xiaojun;Wang Zikai(Axalta Coating Systems(Shanghai)Co.,Ltd.,Shanghai 200000,China)
出处
《上海涂料》
CAS
2023年第3期17-22,共6页
Shanghai Coatings
关键词
汽车强国
新能源
高颜值
个性化
数字打印
powerful country in automobile industry
new energy
high appearance quality
personalization
digital printing