区块链技术在体育产业中的应用、困境及对策

Difficulties and Countermeasures of Blockchain Technology Application in Sports Industry

在体育产业中应用区块链技术可以推动去中心化、构建信任机制、变现数据价值、加强产权保护,使体育产业成为推动经济高质量发展的新型动力源泉.但“区块链+体育产业”发展面临着区块链技术应用瓶颈突出、复合人才匮乏、监管手段欠缺、应用有待拓展等现实困境,应该从完善顶层设计、加大研发投入、革新监管技术、加强人才培养,以助力“区块链+体育产业”健康高效发展.

The application of blockchain technology in sports industry can promote decentralization,build trust mechanism,realize data value,strengthen property protection,and make sports industry a new source of power to promote high-quality economic development.However,the development of"blockchain+sports industry"is faced with such practical difficulties as prominent bottleneck of blockchain technology application,lack of compound talents,insufficiency of regulatory means,and application to be expanded.From improving the top-level design,increasing R&D investment,innovating regulatory technology,and strengthening personnel training,effective countermeasures are put forward for blockchain technology to drive the innovation and development of China's sports industry,so as to help the healthy and efficient development of"blockchain+sports industry".