基于微信小程序平台开发的撒拉族刺绣保护及推广

Sara Embroidery Protection and Promotion Based on Development of Wechat Mini Program Platform

撒拉刺绣作为青绣的一支,有着悠久的百年历史,是青海省省级非物质文化遗产。但由于青海省地处偏僻,撒拉族刺绣缺乏宣传,导致撒拉刺绣无法很好地进行商业变现,造成该非遗文化的流失。文章以青海省的撒拉族刺绣为研究对象,分析造成撒拉族刺绣销量不景气的各种因素。综合种种因素,最后基于微信小程序平台实现了对“撒拉刺绣的保护、推广和销售”,为撒拉族妇女拓宽了就业渠道,促进了青海省循化地区的经济发展。

As a branch of green embroidery,Sara embroidery has a long history of 100 years and is a provincial intangible cultural heritage in Qinghai Province.However,due to the remoteness of Qinghai Province and the lack of publicity of Sara embroidery,Sara embroidery could not be commercially realized,resulting in the loss of the intangible cultural heritage.This paper takes Sara embroidery in Qinghai Province as the research object,and analyzes various factors that cause the sales depression of Sara embroidery.Based on various factors,it finally realizes the“protection,promotion and sales of Sara embroidery”based on the WeChat Mini Program platform,which broadens the employment channels for Sara women and promotes the economic development of Xunhua area in Qinghai Province.