数字经济背景下鞋服行业转型策略分析

Analysis of Transformation Strategy of Footwear and Clothing Industry under the Background of Digital Economy

数字经济背景下,加快与大数据融合已经成为传统制造企业数字化转型的重要手段。本文以我国传统的鞋服行业作为研究对象,分析在数字经济背景下企业转型的风险,并针对性提出企业转型的策略。希望能够帮助鞋服企业突破数字转型的瓶颈,挖掘企业的自身潜力,提升企业的转型竞争力。

In the context of the digital economy,accelerating the integration with big data has become an important means of digital transformation for traditional manufacturing enterprises.This paper took Chinese traditional footwear and clothing industry as the research object,analyzed the risks of enterprise transformation in the context of digital e⁃conomy,and put forward the targeted strategies for enterprise transformation.It is hoped that it can help footwear and clothing enterprises break through the bottleneck of digital transformation,tap their own potential and enhance their transformation competitiveness.