浙南蓝夹缬在现代皮包设计中的应用

Application of South Zhejiang Blue Clamp-Resist Dyeing in Design of Modern Leather Bags

浙南蓝夹缬是温州的非物质文化遗产之一,是民间艺术重现的重要体现,有其独一无二的历史价值和人文内涵。在民族文化再生的背景之下,将浙南蓝夹缬的形式、题材和色彩特征和现代皮包设计相结合,一方面能将传统文化保留和传承;另一方面,通过现代化的方式进行传播和扩散,解决现代皮包设计元素创新固化的问题,树立起本土品牌独特的自身形象,满足市场需求刺激群众消费。

South Zhejiang blue clamp-resist dyeing is one of Wenzhou's intangible cultural heritages,an important embodiment of the reappearance of folk art,and has its unique historical value and humanistic connotation.Under the background of the regeneration of national culture,combining the form,theme and color characteristics of the blue clamp-resist dyeing with modern leather bag design,on the one hand,it can retain and inherit traditional culture.On the other hand,the spread through modern methods can solve the problem of innovation solidification of modern leather bag design elements,establishing a unique self-image of local brands,meeting market demand and stimulating mass consumption.