东莞市打造城市名片的成效、不足及对策研究

Research on the Present Situation,Problems and Countermeasures of Dongguan's Construction of"City Business Card"

东莞市打造城市名片、扩大城市形象取得了一些成效:打造城市名片步伐不断加快,宣传城市名片力度不断加大,挖掘城市文化特质的程度不断加大,塑造城市形象的顶层设计不断加强,反映城市精神面貌的文化产品不断增多。但东莞市打造城市名片还存在一些不足:打造城市名片的认识有待加深,城市品牌定位有待提升,城市历史文化挖掘有待加强,城市名片宣传力度有待加强,城市名片塑造的文化属性有待加强。东莞市要打造好城市名片,需要提高打造城市名片的认识,提高城市品牌定位,加大城市历史文化的挖掘,加强城市名片宣传力度,突出城市名片的文化属性。

Dongguan has achieved some results in constructing its"city business card".Its pace is accelerating,its publicity is improving,its culture excavation is deepening,its top-level design for shaping the city's image is strengthening,and its cultural products reflecting the city's spiritual outlook is increasing.However,there are still some problems,including the cultural attributes of"city business card"need to be strengthened,the excavation of city history and culture needs to be strengthened,the publicity needs to be strengthened,the positioning of city brands needs to be promoted and the understanding and significance of"city business card"construction needs to be deepened.To construct a good"city business card",it is necessary to highlight the cultural attributes of the city,increase the excavation of the city's history and culture,strengthen the publicity,improve the city brand positioning and improve the awareness of people.