大数据技术赋能企业数字化转型的挑战及对策

Challenge and Countermeasure of Digitalized Transition of Enterprises Enabled by Big Data Technology

伴随信息技术的高速发展,社会经济发展进入数据驱动时代,各个行业相继提出利用大数据相关技术提高企业数字化转型速度的战略方针,大数据成为企业增强竞争力的关键要素。以企业数字化转型为问题切入点,分析在大数据背景下企业数字化转型面临的挑战,再结合实际情况提出大数据赋能企业数字化转型策略,促进企业可持续健康发展。

With the rapid development of information technology,the social and economic development has entered a data-driven era.Various industries have proposed strategic guidelines to improve the speed of enterprise digitization transformation by using large data related technology.Large data has become a key element to enhance the competitiveness of enterprises.Taking the enterprise digitization transformation as the starting point,this paper analyses the challenges faced by the enterprise digitization transformation under the background of big data,and combines with the actual situation,puts forward the digitization transformation strategy of large data enabling enterprises,so as to promote the sustainable and healthy development of enterprises.