乡村书店助力乡村文化振兴的现实逻辑与实践研究——基于云南“先锋沙溪白族书局”的考察

RESEARCH ON THE REALISTIC LOGIC AND PRACTICE OF RURAL BOOKSTORES BOOSTING THE REVITALIZATION OF RURAL CULTURE:Based on the Investigation of"Librairie Avant-Garde of Bai People in Shaxi",Yunnan

书店进军乡村既是现代实体书店寻求自身转型发展路径之举,也是探索乡村文化振兴途径之措。先锋团队在沙溪构建复合型经营的综合体书店,以厚实的图书资源为基础充实沙溪的精神粮仓,以独特的营运模式为推手丰盈沙溪的物质粮仓,深刻地融入乡村文化建设与乡村文化产业发展之中,助益该地重塑文化场域、发展文创产业、深化文旅融合、建构文化生态等,为书店助力乡村文化振兴积累有益实践经验。进驻乡村的书店成为乡村生活品质提高、文旅融合、乡村文化展示的平台,是推动乡村文化振兴一种新的载体与模式。

Bookstores entering the countryside is not only a move for modern physical book-stores to seek their own transformation and development path,but also a measure to explore the revitalization of rural culture.The avant-garde builds a comprehensive bookstore with compound operation in Shaxi,enriching the spiritual world of people in Shaxi with solid book resources and boosting the economy of Shaxi with the unique operation mode.The bookstore deeply integrates into the construction of rural culture and the development of rural cultural industry and helps Shaxi to reshape the cultural field,develop the cultural and creative industry,deepen the integration of cultural and tourism industries and build a cultural ecology,accumulating useful practical experience for bookstores on rural cultural revitalization.The bookstore stationed in the countryside has become a platform to display the improvement of rural life,integrate cultural and tourism industries,and show the rural culture,and it is a new carrier and model to promote the revitalization of rural culture.