品牌视角下高校学生党员教育创新研究

学生党员教育是党的建设基础性经常性工作,直接关系到大学生党员队伍的素质,重要性日益显现。该文分析品牌化理念融入高校学生党员教育的重要意义,在调研高校学生党员教育品牌化建设中存在问题的基础上,提出高校学生党员教育品牌化建设的原则。基于近年来培育创建“鸿雁”学生党员教育品牌的实践经验,分析案例建设思路,从内容体系、运行体系、保障体系等方面提出学生党员教育品牌创建的策略。

The education of student Party members is the basic and regular work of the Party's construction,which is directly related to the quality of college student Party members,and is increasingly important.This paper analyzes the significance of integrating the concept of branding into the education of college student Party members,and puts forward the principles of branding the education of college student Party members on the basis of investigating the problems in branding the education of college student Party members.Based on the practical experience of cultivating and creating the"Hongyan"student Party member education brand in recent years,this paper analyzes the idea of case construction,and puts forward the strategy of building the student Party member education brand from the aspects of content system,operation system,security system,etc.