文化自信背景下后现代消费文化对高校校园文化的冲击与对策

The Negative Impacts of Postmodern Consumption Cultures on Campus Culture Construction Under Background of Cultural Confidence and Its Countermeasures

消费文化是后现代社会的主要表征,已成为促进社会经济发展的重要动力,但具有符号崇拜、商品拜物教特征的消费文化对高校校园文化产生了巨大冲击,深刻影响着大学生的世界观、人生观、价值观,对于我国高校“双一流”建设也产生了不利影响。为此,在文化自信背景下,反思后现代消费文化对我国高校校园文化的影响,并探索运用马克思主义、社会主义核心价值观、中华优秀传统文化、革命文化和国风文化等融合来打造高校校园文化新态势。

Consumption culture is a major characteristic of postmodern society and it has become an important driving force for the promotion of social and economic development.However,the consumption culture,which is characterized by symbol worship and com-modity fetishism,has had a huge impact on the campus culture of universities,deeply affecting the values,life outlooks,and world-views of college students,and has also had an adverse impact on the construction of"Double First-Class"universities in China.In this context of cultural self-confidence,it is necessary to reflect on the impact of postmodern consumer culture on campus culture in Chinese universities and explore the integration of Marxism,socialist core values,excellent traditional culture,red culture,and Chi-nese-style culture to create a new situation for campus culture in Chinese universities.