儿童双层床的网销数据分析

Online Sales Data Analysis of Children’s Bunk Beds

基于二胎政策和高速发展的电子商务模式,家具行业迎来新的发展契机,同时在疫情影响下,消费群体对于线上儿童家具的需求大增,儿童双层床在儿童床的品类中占有较大比重,销售热度相对较高。因而针对性地从网销模式下的儿童双层床入手,通过生意参谋市场分析平台和数据分析软件对线上月销售数据、消费者偏好以及热销产品特征进行剖析,其中主要针对其搜索热词,消费者性别、年龄及地域,产品价格、材料、风格及造型结构,并借助图表可视化软件呈现数据规律。通过探究数据的分布规律,为商家的新销售策略和儿童双层床的设计发展提供参考。

Supported by favorable two-child policy and the rapid development of e-commerce model,furniture industry ushered in a new development opportunity.At the same time,under the impact of the epidemic,consumer groups'demands for online children's furniture have increased greatly.Children's bunk beds account for a very large share in the category of children's beds,the sales heat is relatively high,so this paper will be targeted from the children's bunk bed under the net sales mode,through the business consultant data analysis platform and date analysis software mining the online sales data last month,consumer preferences and characteristics of hot products are analyzed,it mainly studies the search hot words,consumer gender,age and region,product price,materials,style and modeling structure,and the data rules are presented visually with the help of charts.This paper aims to provide effective reference for the new sales strategy and the development of design about children's bunk beds by exploring the distribution law of data.