儿童学习椅线上消费现状调研

Survey on the Consumption Status of Online Children's Learning Chairs

为探究儿童学习椅线上市场现状和消费者需求偏好,运用相关数据采集及分析软件进行消费现状调研。以家用儿童学习椅为研究对象,使用后羿采集器、某参谋、集搜客等软件获取电商平台儿童学习椅的产品基本信息、线上销售情况、用户在线评论及消费者用户画像,分析家用儿童学习椅的消费现状、产品功能设计点和消费者支付偏好。研究发现消费人群主体聚焦在青年女性群体,对产品需求偏向以现代简约为主要风格和满足多功能适应性等,根据在线评论的可视化分析显示消费者更注重产品质量、气味和功能点等。研究结果可对儿童学习桌椅及其相关领域的产品设计和研发提供借鉴意义,从而提高消费者使用舒适度及购买率。

In order to explore the current situation of the online sale of children's learning chair market and consumer demand preferences,the relevant data collection and analysis software was used to conduct a survey on the current consumption situation.Taking children's home study chairs as the research object,the basic information of children's study chairs,online sales,user online reviews and consumer user portraits on the e-commerce platform were obtained by using software such as Houyi collector,staff officer,and Jisouke.The consumption status of home children's learning chairs,product function design points,and consumer payment preferences were analyzed respectively.The study found that the main body of consumption are young women,whose demand for products tends to be modern,simple,multi-functional adaptability,etc.Visual analysis of online reviews shows that consumers pay more attention to product quality,smell,and functional points.The research results are expected to provide reference for the product design and research and development of children's learning tables and chairs and related fields,which will improve consumers'comfort and purchase rate。