农村发展体育产业的多元价值、现实困境与优化路径

The Pluralistic Value,Realistic Dilemma and Optimization Path of Rural Sports Industry Development

体育强国背景下,农村地区以其丰富的资源优势,迎来体育产业广阔发展空间,农村体育产业成为推动体育产业发展的重要抓手。文章运用文献资料等方法,分析农村发展体育产业的多元价值、现实困境与优化路径。研究认为农村发展体育产业具有经济、文化、社会、生态等多元价值维度,但目前体育产业在农村地区的发展面临理念欠缺、环境不佳、动力不足、空间受限等诸多现实困境。建议:加强体育文化建设、夯实体育基础设施、激发体育消费潜力、加大体育资源开发力度。

Under the background of a strong sports country,rural areas,with their abundant resource advantages,have ushered in a broad space for the development of sports industry,and the rural sports industry has become an important starting point to promote the development of sports industry.By using the methods of literature,this paper analyzes the multiple values,realistic dilemmas,and optimization paths of developing sports industry in rural areas.It is considered that the development of sports industry in rural areas has multiple value dimensions,such as economy,culture,society and ecology,but at present,the development of sports industry in rural areas faces many practical dilemmas,such as lack of ideas,poor environment,insufficient motivation and limited space.Suggestions:Strengthen the construction of sports culture,improve sports infrastructure,stimulate sports consumption potential and increase the development of sports resources.