中国式现代化推动乡村体育产业高质量发展研究

Research on Promoting the Development of Rural Sports Industry by Chinese Style Sports Modernization

党的二十大提出了实现中华民族伟大复兴的目标,并强调了中国式现代化的全面推进。我国的乡村体育产业是体育强国建设的重要组成部分,因此在中国式现代化的战略指引下,如何实现高质量发展已成为一个重要的时代命题。文章从阐述我国乡村体育产业高质量发展的政治背景,发掘中国式现代化推动乡村体育产业高质量发展的价值意蕴,并基于此提出中国式现代化推动乡村体育产业高质量发展的路径:坚持党的领导,开启乡村体育产业现代化新征程;推动乡村体育运动普及,激发市场潜力提升消费者满意度;坚持创新引领产业发展,数字赋能实现更高水平的资源配置;发挥政府引导作用,加强融资推动“资本+乡村体育”共双赢。

Based on the background of Chinese style sports modernization,the study analyzes the value implications of Chinese style sports modernization in promoting the development of the rural sports industry from three perspectives:constructing a new pattern of rural sports industry,promoting cultural exchange in rural sports,and promoting harmonious coexistence of the rural ecology.Through case analysis,the study analyzes the value implications of Chinese style sports modernization in promoting the development of the rural sports industry from the perspectives of sports competition and performance industry,sports leisure industry,and sports tourism industry The five subdivided fields of sports goods manufacturing and sports health industry provide optimization paths for the rural sports industry.The optimization paths are:promoting industrial integration and constructing a new pattern of rural sports industry;Promote the new model of "sports+" based on local conditions;Improving facilities and exploring sports characteristic towns;Health resort,a livable place for the elderly in rural areas,thereby promoting the overall development of the rural sports industry and achieving common prosperity in rural areas.