数字媒体环境下绥棱黑陶文化的传承与产业化发展

The Inheritance and Development of Sui Ling Black Pottery Culture Under the Digital Media Environment

黑龙江省绥棱县的绥棱黑陶在我国黑陶发展史中占有重要的地位。绥棱黑陶文化产业的发展还存在着许多问题,如绥棱黑陶文化产业发展不够成熟、绥棱黑陶产品品牌策略不够完善、从事绥棱黑陶生产与销售的专业人员数量不足等。政府部门与地方高校应协同合作制定相应的措施,传承与发展绥棱黑陶文化,助力文化产业发展。与此同时,绥棱黑陶的行业从业者需要强化品牌意识,利用数字媒体技术与网络平台宣传绥棱黑陶产品,从而进一步发展和扩大绥棱黑陶的市场影响力。

The black pottery of Suiling County in Heilongjiang Province plays an important role in the development history of black pottery in China.However,there are still many problems in the development of Suiling black pottery culture industry,such as the immature development of Suiling black pottery culture industry,the imperfect brand strategy of Suiling black pottery products,and the insufficient number of professionals engaged in the production and sales of Suiling black pottery.This paper argues that government departments and local universities should work together to formulate corresponding measures to inherit and develop Suiling black pottery culture and help the development of cultural industry.At the same time,Suiling black pottery industry practitioners need to strengthen their brand awareness and use digital media technology and platforms to promote Suiling black pottery products,so as to further develop and expand the market influence of Suiling black pottery.