基于耗散结构理论的主流意识形态网络传播

The Mainstream Ideological Network Communication Based on the Theory of Dissipative Dtructure

基于耗散结构理论,主流意识形态的网络传播通常具有开放性、非平衡性、非线性和随机涨落等特征。强化主流意识形态网络传播,坚持开放性,把握其开放的度和界;坚持非平衡性,找寻其秩序生成归因;坚持非线性,引导其由无序向有序发展;坚持随机涨落,创新其传播方式,进而增强主流意识形态网络传播的引领力、公信力和感染力,牢牢掌握网络意识形态工作主导权。

Based on the theory of dissipative structure,the network communication of mainstream ideology usually has the characteristics of openness,non-balance,non-linearity and random fluctuation.Strengthen the mainstream ideology network communication,insist on the openness,grasp the degree and boundary of its openness;insist on non-balance and find out the cause of its order;insist on non-linearity,guide its development from disorder to order;insist on random fluctuations,innovate its mode of communication,and then strengthen the leading power,credibility and appeal of mainstream ideology through the network,and firmly grasp the leading power of the network ideology work.