我国民间阅读组织发展个案调查及策略研究

Case Investigation and Strategy Research on the Development of Folk Reading Organizations in China

民间阅读组织作为一种以阅读交流为中心、非政府力量主导的社会组织,在全民阅读中有着不可替代的作用。论文以本土路径和分舵模式两种民间组织为研究对象,从针对性、延展力、行动力三因素来探索发展模型,亦从阅读理念和方法论入手,总结组织运营方式和内部机制。最后,提出特定群体阅读、科研学术阅读、团队化发展、双路径传播及渠道领域间合作的五大发展导向,以期对我国的民间阅读组织建设和文化建设做出有益的参考。

As a kind of social organization centered on reading communication and dominated by non-governmental forces,folk reading organizations play an irreplaceable role in nationwide reading.This paper takes the local path and the branch mode as the research object,explores the development model from the three factors of pertinence,ductility and action,and also summarizes the organization operation mode and internal mechanism from the reading concept and methodology.Finally,this paper puts forward five major development orientations of specific group reading,scientific research and academic reading,team development,dual-path communication and cooperation among channels,in order to make a useful reference for the construction of folk reading organization and culture in China.