新媒体环境下高校档案文化传播策略及途径分析

Analysis on the Strategies and Approaches of Archives Culture Communication in Colleges and Universities under the New Media Environment

文化是一个国家和民族的灵魂,档案文化传播作为社会主义公共文化服务的重要部分,是推进我国文化事业发展的核心驱动力,只有不断拓展档案文化服务工作,才能真正构筑起全方位的资源开发和共享格局。新媒体环境的出现,为档案文化服务工作创设了有利条件,在很大程度上改善了档案文化的传播路径,有利于档案文化传播实现创新化的快速发展。该文基于此视角,从新媒体概念和传播特征出发,分析新媒体对高校档案文化传播的影响力,探讨在当前新媒体环境下高校档案文化传播的现状及优化的途径和策略,以期丰富档案文化传播理论,实现档案文化事业的良性有序发展。

Culture is the soul of a country and a nation,and the dissemination of archival culture,as an important part of socialist public cultural services,is the core driving force for promoting the development of China's cultural industry.Only by continuously expanding archival cultural services can we truly build a comprehensive pattern of resource development and sharing.The emergence of new media environment has created favorable conditions for the service of archival culture,greatly improving the dissemination path of archival culture,and facilitating the rapid development of innovative archival culture dissemination.This article is based on this perspective,starting from the concept and dissemination characteristics of new media,analyzing the influence of new media on the dissemination of university archive culture,exploring the current situation and optimization methods and strategies of university archive culture dissemination in the new media environment,in order to enrich the theory of archive culture dissemination and achieve the healthy and orderly development of archive culture.