新时代下博物馆文创产品创新研究

Research on Innovation of Museum Cultural and Creative Products in the New Era

在我国进入社会主义新时代的背景下,国民生活质量、生活水平显著提升,人民群众对于精神文化的需求不断增加,游览博物馆成为人民群众满足精神文化生活的重要途径之一。在博物馆经营中,文创产品是其主要的收益来源。博物馆文创产品不仅能够展现出博物馆及当地区域所独有的文化特色与文化内涵,也能够发挥出文化教育与传播的作用和功能。推动博物馆文创产品创新,能够为博物馆良好发展提供较好的物质保障。当前我国博物馆文创产品的开发创新,还存在开发、资源、人才、市场等方面的不足,导致博物馆文创产品畸形发展。因此,要针对性解决博物馆文创产品创新存在的问题,推动文创产业发展,提升我国优秀文化的传播力及影响力。

Against the backdrop of China entering a new era of socialism,the quality of life and living standards of the people have significantly improved,and the demand for spiritual culture among the people is constantly increasing.Visiting museums has become one of the important ways for the people to meet their spiritual and cultural needs.In the operation of museums,cultural and creative products are their main source of income.Museum cultural and creative products can not only showcase the unique cultural characteristics and connotations of museums and local areas,but also play a role and function in cultural education and dissemination.Promoting innovation in cultural and creative products in museums can provide a good material guarantee for the good development of museums.At present,there are still shortcomings in the development and innovation of museum cultural and creative products in China,such as development,resources,talent,and market,which have led to the abnormal development of museum cultural and creative products.Therefore,it is necessary to address the problems of museum cultural and creative product innovation,promote the development of the cultural and creative industry,and enhance the dissemination and influence of China's excellent culture.