关于影响物流企业对新能源物流车购买意愿因素实证研究

An Empirical Study on the Factors Influencing the Purchase Intention of Logistics Enterprises to New Energy Logistics Vehicles

随着经济的不断发展,近些年来,我国电商、社区团购等行业日益兴起,物流需求急剧提升。随着“双碳”目标的提出,物流业开始成为能源消耗大户和碳排放大户,节能高效、绿色环保是物流领域新风口。在低碳物流理念下,为研究影响物流企业对新能源物流车购买意愿的因素,文中基于调查研究数据,运用SPSS软件进行分析。实验结果表明:绿色消费环境正向影响环境责任感,环境责任感正向影响绿色消费行为意向。基于研究结果,对城市新能源物流车普及提出相关建议。

With the continuous development of the economy,China's e-commerce,community group buying and other industries are rising in recent years,and the logistics demand has increased sharply.With the proposal of the“dual carbon”goal,the logistics industry began to become a large energy consumer and carbon emitter,and energy saving,high efficiency,green and environmental protection are new outlets in the field of logistics.Under the concept of low-carbon logistics,in order to study the factors influencing the purchase intention of logistics enterprises to new energy logistics vehicles,this paper uses the SPSS software to carry out an analysis based on the data of investigation and research.The experimental results show that green consumption environment is positively influencing the responsibility to environment,which is also positively influencing the behavioral intention to green consumption.On the basis of research results,relevant suggestions on the popularization of urban new energy logistics vehicles are put forward.