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数字经济赋能零售业高质量发展:内涵、特征与路径 被引量:3

Digital Economy Boosting the High-quality Development of Retail:Connotations,Characteristics and Paths
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摘要 零售业是国民经济正常循环的重要支撑,加快推动我国零售业的高质量发展,是刺激消费市场新动能、助力我国经济实现新发展的重要举措,也是适应我国发展新变化、构建新发展格局的必然要求和根本出发点。在数字经济背景下,如何让零售业拥抱数字化实现完美融合,如何让消费者新的消费诉求得到满足,如何让人们对美好生活的追求得以实现,如何让零售业向更高质量发展稳步迈进等都是亟待解决的问题。基于此,本文结合零售业的四次重大变革,剖析了零售业高质量发展的时代内涵与显著特征,着重从数字化的角度总结了三家业内颇具代表性的零售企业高质量发展的实践经验,探讨实现零售业高质量发展的有效路径。 The retail industry is an important supporter of the normal circulation of the national economy.Accelerating the high-quality development of China’s retail industry is an important measure to stimulate new momentum in the consumer markets and help China’s economy achieve new development and is also an inevitable requirement and fundamental starting point to adapt to the new changes in China’s development and build a new development pattern.In the context of the digital economy,how to make the retail industry combine digitalization to achieve perfect integration,how to let consumers’new consumption demands be met,how to make people’s pursuit of a better life be realized,and how to let the retail industry make steady progress towards higher quality development,etc.,are all issues that need to be addressed.Based on this,this paper analyzes the connotations and significant features of the high-quality development of retail in the context of four major changes in the retail industry,summarizes the practical experience of three representative retail enterprises in the industry in high-quality development from the perspective of digitalization,and discusses the effective paths to achieve the high-quality development of retail.
作者 胡丽君 HU Lijun(Nanjing City Vocational College Nanjing,Jiangsu 210000)
出处 《中国商论》 2023年第12期48-51,共4页 China Journal of Commerce
基金 江苏高校哲学社会科学研究一般项目“新时代江苏现代零售业高质量发展路径研究”(2019SJA0738) 江苏省高职院校青年教师企业实践培训资助项目(2021QYSJPX111)。
关键词 数字经济 零售业 数字化转型 创新驱动 高质量发展 digital economy retail industry digital transformation innovation-driven high-quality development
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