中国数字音乐“走出去”的发展对策研究

Research on the Development Countermeasures of Chinese Digital Music“Going Global”

近年来,基于国家政策的扶持、经济全球化趋势及互联网的迅猛发展,中国数字音乐出口贸易取得长足进步,但同时存在一些亟待解决的问题。本文研究腾讯音乐和网易云音乐出海的经验,并提出相关的发展策略,包括提升数字音乐质量、拓展多种出海渠道、建立多元化的数字音乐版权保护机制等,以期为中国数字音乐走出去赋能增效。

In recent years,thanks to the support of national policies,the trend of economic globalization,and the rapid development of the Internet,the export trade of Chinese digital music has made great progress,but there are also some urgent problems to be solved.By studying the experiences of Tencent Music and NetEase Cloud Music in going global,this paper proposes relevant development strategies,including improving the quality of digital music,expanding multiple channels to go global,and establishing a diversified copyright protection mechanism of digital music,etc.,to improve the effectiveness of Chinese digital music going global.