基于产教融合的视觉传达设计专业教学模式研究

Research on the Educational Mode of Visual Communication Design Specialty based on the Integration of Production and Education

为了适应国家和社会发展对应用型和创新型设计人才的需要,结合视觉传达设计专业的自身优势以及在教学实践中存在的问题,重新定位人才培养的目标。通过优化专业结构、创新教学模式、强化师资建设、完善评价体系探究视觉传达设计专业教学新路径,发挥行业企业与高校优势,协同培育顺应市场需求、培养实操能力较强的复合型设计人才。

In order to meet the needs of the development of applied and innovative design talents in the country and society,combined with the advantages of the visual communication design profession and the problems existing in teaching practice,this research repositioned the goal of talent cultivation,explored new teaching paths for the visual communication design profession by optimizing the professional structure,innovating teaching models,strengthening teacher construction,and improving the evaluation system,and it aimed to give play to the advantages of industry enterprises and universities,cooperate in cultivating complex design talents that meet market demands and have strong practical skills.