以美育体:视觉传达设计对体育审美意识的培养探究

Nurturing Sports with Beauty:An Exploration of the Cultivation of Aesthetic Awareness in Sports through Visual Communication Design

本文运用了文献研究、逻辑分析等方法,首先阐释了视觉传达设计和体育审美意识的概念内涵;然后,从视觉传达设计的艺术美感、美学理念、审美意蕴等方面对视觉传达设计在体育审美意识培养中的价值定位进行了分析;最后,以此为基础,提出视觉传达设计对体育审美意识的培养路径:感官体验驱动体育审美理想;视觉语言激发体育审美想象;情感化诉求丰富体育审美情感。

This paper uses literature research and logical analysis to explain the concepts of visual communication design and sports aesthetic consciousness,and analyzes three aspects of visual communication design:artistic aesthetics,aesthetic concept and aesthetic meaning,combined with the value of visual communication design in the cultivation of sports aesthetic consciousness.Based on this,we propose the following paths for the cultivation of sports aesthetic awareness in visual communication design:sensory experience drives sports aesthetic ideal;visual language stimulates sports aesthetic imagination;emotional appeal enriches sports aesthetic emotion.The aesthetic consciousness of sports can be cultivated effectively by integrating sports,aesthetics and design into a benign interaction.