基于“元宇宙”情境的艺术档案文创策略创新研究

The Cultural and Creative Strategy of Art Archives in the"Metaverse"Situation

本文基于“元宇宙”的情境,分析了在此背景下艺术档案文创策略创新在创作主体、创作体系、创作形式三个方面的优化机遇,立足技术、资源、体系三个维度建立了艺术档案文创策略创新的优化体系,并从文创众包、文创体验、文创靶向、文创宇宙四个方面探讨应用路径,以期通过新的数字技术促进艺术档案文创事业的发展和创新,逐步形成文创宇宙建构。

Based on the background of“Metaverse”,this paper analyzes the optimization opportunities of art archives cultural and creative strategy innovation in three aspects:creative subject,creation system and creation form and establishes an optimization system for the strategy innovation from three aspects:technology,resources and system.It then discusses the application path from five aspects,including cultural and creative crowd sourcing,cultural and creative experience,cultural and creative target,and cultural and creative universe,so as to promote the development and innovation of art archives and cultural creativity through new digital technology and form the construction of cultural and creative universe.