大数据时代高校主流意识形态教育面临的困境和有效路径

The Dilemma and Effective Path of the Mainstream Ideological Education in Colleges and Universities in the Big Data Era

意识形态工作是为国家立心、为民族立魂的工作。高校是开展主流意识形态教育的前沿阵地。在大数据时代背景下,加强青年学生的主流意识形态教育成为高校思想政治教育的重要任务。当前我国高校主流意识形态教育面临着协同教育平台应用缓慢、教育模式受到冲击、非主流意识形态消解主流意识形态的权威性及模糊主流意识形态认同的辨识度等诸多挑战与问题。因而,高校主流意识形态教育要契合大数据时代的新要求,搭建协同教育平台、创新教育模式、优化教育体制机制、丰富内容建设,提高高校主流意识形态教育的传播力、吸引力、引领力和认同力,探索高校主流意识形态教育的有效路径,强化主流意识形态对各种思想观念和社会思潮的统领能力,巩固和加强主流意识形态在高校的主导地位,确保高校始终成为立德树人的坚强阵地。

Ideological work is the work of setting up the heart for the country and the soul for the nation.Colleges and universities are the forefront position of developing mainstream ideological education.Under the background of big data era,strengthening the mainstream ideological education of young students has become an important task of ideological and political education in colleges and universities.At present,the mainstream ideology education in colleges and universities in our country is faced up with many challenges and problems,such as the slow application of the platform of cooperative education,the educational mode being hit,the dispelling of the authority of the mainstream ideology and the blurring of the identification degree of the mainstream ideology.Therefore,the mainstream ideological education in colleges and universities should meet the new requirements of the big data era,build the cooperative education platform,innovate the educational model,optimize the educational system and mechanism,and enrich the content construction to improve the dissemination,attraction,leading and identification of the mainstream ideological education in colleges and universities,and to explore the effective path of the mainstream ideological education in colleges and universities,strengthen the leading ability of the mainstream ideology to all kinds of ideas and social trends of thought,consolidate and strengthen the leading position of the mainstream ideology in colleges and universities,and ensure that colleges and universities always become a strong position of setting up morality and cultivating people.