专业媒体重塑新闻真实的社会责任与实践策略

The Social Responsibility and Practical Strategy of Professional Media to Reshape the Truthfulness of News

后真相环境为专业媒体塑造新闻真实带来诸多挑战。为了重塑新闻真实,专业媒体需要以产出高品质新闻为目标,创新理念和机制,在理解技术逻辑的基础上视生产需求调用技术、充分利用数字技术展示事实原貌,将平台视为可被动员的行动者并带动平台生态健康发展,将用户视为与媒体具有同等能动性的主体并与之共同重建社会共识。专业媒体要在“媒体生产、信息传播、用户接收及再创作”全流程中理解新闻真实,在技术手段的帮助下,与平台、用户共同维护从新闻生产到传播的全过程真实。

The post-truth environment poses many challenges two profssional mdia in shaping the truthfulness of news.In order to reshape the truthfulness of news,professional media should aim to produce high-quality news,imovate ideas and mechanisms,invoke technology according to production needs on the basis of understanding technial logic,make full use of digital tchnology to show the original appearance of facts,and treat the platorm as an available variable and drive the development of the platform ecology.Users should be regarded a agents with the same initiative as media,and soial consensus should be rebuilt together with media.Prfessional media should unders tand the truthfulness of news in the whole process of"media production,information transmission,user reeption and rt-creation".With the help of techmical means,professional media should work with platforms and users to maintain the truth of the whole procass from news production to transmission.