动态语境观下官方礼仪服饰系统设计方法论研究——2022年北京冬季奥运会“鸿运山水”颁奖礼服设计转化过程解析

A Methodological Study on the Systematic Design of Official Ceremonial Outfits Under the View of Dynamic Context:an Analysis of the Design Transformation of the"HongYunShanShui"Award Ceremonial Outfits for the 2022 Beijing Winter Olympics

官方礼仪服饰设计所面对的是一个系统的动态语境。作为2022年北京冬季奥运会“鸿运山水”颁奖礼服套装的设计师,本人以动态语境观为理论依据,对构成动态语境系统的三种不同维度的语境进行了系统分析,深入挖掘冬奥会颁奖礼服的设计需求并进行整合归纳,从色彩与转播效果测试、图案、工艺和面料、造型结构等四个要素进行服装语言的设计转化,从而建构出一套适用于官方礼仪服饰设计的方法论。

The design of official award ceremonial outfits is facing a systematic dynamic context.The lead author You jia,as the designer of HongYunShanShui Outfits set for the 2022 Beijing Winter Olympic Games,take the dynamic context view as the theoretical basis,analyze the three contexts that constitute the dynamic context systematically,delve into the design requirements of the award ceremonial outfits for the Winter Olympic Games and summarize them,and also carry out the design transformation of the apparel language from the four elements of color and broadcast effect test,pattern,technology and fabric,and structure design,so as to construct a set of methodologies applicable to the design of official ceremonial outfits.