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符号互动论视域下我国科学传播的问题与新路径

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摘要 本文基于符号互动论视域对我国科学传播展开研究,发现可以将其分为科学的外化与受众的内化两个过程,当前科学传播观念滞后、传播话语固化、构建表意符号信度不高,成为了制约我国科学传播发展的主要问题。对此,本文提出应转变科学传播观念,确立受众为互动核心,运用符号隐喻传播,突显身体的建构作用,提升传播符号的信度,推动意义多圈层传播,以期实现科学知识大众化的使命。
作者 白宇 李薇
出处 《今传媒》 2023年第7期46-48,共3页 Today's Mass Media
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