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“科技噪音”到底是什么意思,我怎样才能确保我的展览的视听展示不会成为它的牺牲品?在展览界,“科技噪音”指的是展厅里铺天盖地的数字技术(包括音频和视频)。在过去,展台上可能堆满了图片,这可能会使参展商难以脱颖而出并引人注目。但是,即使是过去最明亮的展览照明图形也无法达到今天的LCD,LED和OLED显示器的视觉冲击力,这些显示器的功能就像超亮的灯箱。由于几乎每个展览都包括某种形式的视听展示,技术噪音几乎是所有贸易展览的一个问题。

What exactly does the term"tech noise"mean,and how can I ensure my exhibit's audiovisual presentation doesn't fall victim to it?In the exhibiting world,tech noise refers to the sometimes overwhelming amount of digital technology(both audio and video)on the show floor.In the past,booths may have been cluttered with graphics,which might have made it difficult for exhibitors to stand out and be heard.But even the brightest exhibit-lighting graphics of the past never had the visual impact of today's LCD,LED,and OLED displays,which function as super-bright lightboxes.Since almost every exhibit includes some form of audiovisual display,tech noise is an issue at almost all trade shows.