社会排斥对大学生炫耀性消费的影响:有调节的中介模型

Effect of social exclusion on conspicuous consumption of college students:A moderated mediation model

目的:探讨社会排斥与大学生炫耀性消费的关系,并考察控制感和自尊在其中的中介和调节作用。方法:采用社会排斥问卷、炫耀性消费问卷、控制感问卷和自尊量表对699名在校大学生进行了问卷调查。结果:(1)社会排斥和炫耀性消费呈显著的正相关(r=0.120,P<0.01);(2)自尊在社会排斥与炫耀性消费之间起部分中介作用(β=-0.219,P<0.001),中介作用占总效应的38.92%;(3)自尊对中介模型的后半段起显著的调节作用(β=0.244,P<0.05),当自尊水平越高,控制感对炫耀性消费的影响越弱。结论:社会排斥能显著正向预测大学生炫耀性消费,控制感在社会排斥和大学生炫耀性消费之间起着部分中介作用,社会排斥-控制感-炫耀性消费这一中介的后半段受到自尊的调节。

Objective:To explore the relationship between social exclusion and conspicuous consumption of college students,and to investigate the mediating and moderating roles of sense of control and self-esteem.Methods:The social exclusion questionnaire,the conspicuous consumption questionnaire,the sense of control questionnaire,and the self-esteem scale were investigated among 699 college students.Results:①Social exclusion had a significantly positive correlation with conspicuous consumption(r=0.120,P<0.01);②Self-esteem played a partial mediating role between social exclusion and conspicuous consumption(β=-0.219, P< 0.001),the mediating effect accounted for 38.92% of the total effect;③ Self-esteem could significantly regulate the second half of the final model(β=0.244, P< 0.05).When the level of self-esteem was higher,the effect of control on conspicuous consumption was weaker. Conclusion: Social exclusion can significantly and positively predict the conspicuous consumption of college students.The sense of control partially mediates between social exclusion and the conspicuous consumption of college students.The second half of the mediation of social exclusion-control-conspicuous consumption is mediated by self-esteem.