在线服装设计及消费者的视觉行为探析

On-line Clothing Design and Consumer's Visual Behavior

随着网络技术的普及,许多新兴事物逐渐进入寻常百姓家,在线服装设计及消费行为便是其中一种。文章基于网络技术的迅猛发展,分析了服装设计行业发展现状及趋势,并针对在线服装设计及消费者视觉行为,阐述了不同服装设计对消费者视觉消费所产生的影响,探析了广大消费者对服装多元化的需求,从而为服装设计行业适应新阶段消费观念,满足人们对服装的多重需求提供一个创新思路。

With the popularization of network technology,many new things have gradually entered the homes of ordinary people,and online clothing design and consumption behavior is one of them.Based on the rapid development of network technology,this paper analyzes the development status and trend of the fashion design industry,and expounds the influence of different fashion designs on consumers'visual consumption in view of online fashion design and consumers'visual behavior,and analyzes the diversified demands of consumers for clothing,so as to adapt the fashion design industry to the consumption concept in the new stage and provide an innovative idea to meet people's multiple needs for clothing.