打造具有国际影响力的中原服装品牌研究

Research on Building a Zhongyuan Garment Brand with International Influence

打造具有国际影响力的中原服装品牌是河南服装产业在当今时代的必然选择,河南省正在快速打造世界级服装生产基地。针对河南服装国际品牌建设,提出以下发展策略:加强品牌推广和营销;提升产品质量和创新能力;加强品牌文化的国际融合;积极开拓国际市场;加强品牌形象的建设等,对提升中原服装品牌的核心价值和产品附加值,提高河南服装国际化影响力具有理论价值和实践意义。

Building a Zhongyuan garment brand with international influence is an inevitable choice for Henan garment industry in today's era,and Henan Province is rapidly building a world-class garment production base.In response to the construction of international clothing brands in Henan,the following development strategies are proposed:strengthening brand promotion and marketing,improving product quality and innovation capacity,enhancing the international integration of brand culture,actively exploring the international market,and strengthening the construction of brand image,which has theoretical value and practical significance for enhancing the core value and product added value of Zhongyuan garment brand,and improving the international influence of Henan garment.