文旅融合视域下甘肃文旅产业高质量发展研究

Strategy of High-quality Development of Gansu Cultural and Tourism Industry from the Perspective of Cultural and Tourism Integration

我国旅游业发展进入文化和旅游融合发展的新阶段,甘肃作为西部地区文化资源大省,文化旅游是甘肃经济发展的重要支柱产业。基于文旅融合促进文旅产业高质量发展的机理,以及甘肃文旅高质量发展的战略需求,分析甘肃文旅高质量发展的优势与机遇,找出发展中存在的困境与挑战,提出文旅融合视域下促进甘肃文旅产业高质量发展策略,以期推动甘肃文旅大省向文旅强省转变。

The development of China's tourism industry has entered a new stage of cultural and tourism integration development.Gansu province,as a large province of cultural resources in western China,cultural tourism is an important pillar industry of Gansu's economic development.Based on fusion mechanism to promote the development of cultural tourism industry with high quality,and the strategic needs of the development of high quality,analysis of the advantages and opportunities of high quality development in Gansu province,find out the core problems in the development,put forward strategy of promoting high-quality development of Gansu cultural and tourism industry from the perspective of cultural and tourism integration,promote the transformation of Gansu into a strong cultural and tourism province.