当代敦煌文化遗产传播的媒介性研究

A Study on the Media of the Dissemination of Contemporary Dunhuang Cultural Heritage

敦煌文化是民族乃至社会所共同拥有的“集体性的记忆”,可以通过多种媒介以及物质载体进行传播。敦煌文化遗产传播具有媒介性,主要表现在三个方面:强调用户参与,文化景观实现主体体验;增强信息传达,议程设置实现效用发挥;传达文化内涵,传播中介实现融合互动。这三个方面体现了敦煌文化遗产传播的媒介特点。

Dunhuang culture is a collective memory of a nation and even a society,which can be transmitted through a variety of media and material carriers.The dissemination of Dunhuang culture and its heritage is of medium nature,which is mainly reflected in three aspects:1.Emphasis on user participation and the realization of the subject’s experience of cultural landscape;2.Enhancement of information transmission and effectiveness in agenda setting;3.Conveying the cultural connotation and interactions of communication intermediary.These three aspects embody the media characteristics of Dunhuang cultural heritage communication.