基于思政育人的高校媒体内容建设路径研究

Research on the Construction of College Media Content with Ideological and Political Education

教育功能是媒体的基本功能之一,网络传播时代,通过高校媒体建设,充分发挥高校媒体的育人作用既是媒体应然功能的体现,也是高校思想工作方式的创新。发挥高校媒体的育人作用,需要遵从高校媒体思政育人的指导思想,强化媒体内容建设,以需求为导向,在媒体内容生产主体管理、内容价值引领、内容设计、内容输出等方面进行理念与实践创新,提高媒体的吸引力,增强媒体的公信力,提升学生对媒体的黏性,以营造积极正向的校园思想氛围和价值观引领强磁场,牢牢掌握高校在学生思想塑造上的主导权和主动权,培养合格的社会主义事业的建设者和接班人。

Educational function is one of the basic functions of media.In the era of network communication,giving full play to the educational role of college media through the construction of college media is not only media’s function,but also the innovation of ideological and political work in colleges and universities.It is necessary to follow the guiding ideology of ideological and political education of college media,strengthen the construction of media content,take demand as the guidance,and carry out concept and practice innovation in content production subject management,content value guidance,content design,content output and other aspects,so as to improve the attractiveness of media,enhance the credibility of college media,enhance students'adherence to college media,create a positive campus ideological atmosphere and values to lead a strong magnetic field,firmly grasp the dominance and initiative of universities in shaping students'thoughts,and cultivate qualified builders and successors of socialism.