消费出行视角下的城市实体商业中心服务空间特征——对上海9个商业中心的研究

Spatial Characteristics of Urban Physical Commercial Center Services from the Perspective of Consumption Travel:A Case Study based on Nine Commercial Centers in Shanghai

以上海9个不同等级实体商业中心为研究对象,探究消费出行视角下城市实体商业中心的服务空间特征。使用互联网位置服务数据,测算消费出行的空间范围,通过数据挖掘估测消费出行目的为体验性、非体验性,进而比较商业中心服务空间特征。首先,消费者来源地空间范围特征上,同一个商业中心的体验性消费的空间范围明显小于非体验性消费;不同等级商业中心之间比较,非体验性消费空间范围等级差异显著,体验性消费空间范围差异较小,且与中心等级不一致。其次,消费者来源地空间模式上,同一个商业中心的体验性消费空间聚集度比非体验性消费更高;不同等级商业中心之间比较,等级低的商业中心,体验性、非体验性的聚集模式差别明显。认为商业中心服务体验性、非体验性消费的空间特征差异显著。在当前社会经济趋势下,实体零售业态中体验性消费有不断上升的趋势,实体商业中心体系规划原则和方法需要做出改变和应对。

The household consumption level in China is constantly increasing and is accompanied by continuous upgrading of the consumption structure.Both the supply and demand sides of retail have undergone significant changes.Studies in the last 10 years have found that individual consumption travel of residents,type of physical commercial activities,and service types have all changed.In this study,experiential and non-experiential consumption goals in nine physical commercial centers at different levels in Shanghai were distinguished based on Internet location-based service data,and their spatial characteristics were compared in the chosen physical commercial centers.This study aims to explore residents' consumption behavioral changes,thus enabling better decision-making support for commercial center system planning under the above changes.Firstly,spatial scopes of consumer origin were explored.Descriptive statistics and spatial data visualization estimated the spatial scopes.For the same commercial center,the spatial scope of experiential consumption is far smaller than that of non-experiential consumption.For commercial centers at different levels,the spatial scopes of non-experiential consumption are significantly different,which is consistent with the level of centers.However,spatial scopes of experiential consumption differ slightly,and they are inconsistent with the level of the commercial center.Secondly,spatial patterns of consumer origin were investigated.Spatial patterns of consumer origin were estimated using the spatial statistical method of multi-distance spatial clustering.The spatial clustering degrees of experiential and non-experiential consumption are different for the same commercial center.Generally,the spatial clustering degree of experiential consumption is higher and tends to adjacent services.For commercial centers at different levels,the differences in spatial clustering degrees of experiential and non-experiential consumption are negatively related to the level of the commercial center.Thirdly,spatial clustering modes and the level of commercial centers were compared.The spatial patterns of non-experiential consumption of nine physical commercial centers were divided into three types:the main center,secondary center,and regional center.The spatial patterns of experiential consumption of nine physical commercial centers were divided into two types,which failed to correspond to three levels of centers.Due to experiential and non-experiential consumption,the spatial characteristics of services were different,and the differences in the level of experiential consumption were weakened.It is concluded that there were significant differences in spatial characteristics between experiential and non-experiential consumption of commercial centers.According to traditional principles of commercial center system planning of "hierarchical configuration centers" and "serving nearby spaces",it can be believed that spatial features of experiential consumption services might trigger the "flattening" of the commercial center system after the experiential and non-experiential consumption purposes are distinguished.Under the current socio-economic trend,experiential consumption in the physical retail industry is increasing continuously.The commercial center system planning principles of "hierarchical configuration centers" and "serving nearby spaces" shall consider variation trends of spatial service features of different consumption types.The physical commercial center system planning shall meet residents' physical business needs and adapt to new business needs in the physical retailing industry.The physical commercial center system planning principles and methods must be changed and adjusted accordingly.