北京市城镇居民体育消费结构与特征研究

Research on the Structure and Characteristics of Urban Residents' Sports Consumption in Beijing

本文采用问卷调查法,分析北京市城镇居民的体育消费结构现状和特征。研究发现,北京市城镇居民在体育消费结构中,以参与型和实物型体育消费为主,其他类型相对滞后,体育消费结构总体相对均衡。不同性别、年龄、学历、收入、职业居民的体育消费类型存在鲜明特点。建议以需求为导向,针对不同特征的体育消费群体,加强体育产品供给,满足多元化消费需求。同时集中资源进一步发展参与型和观赏型体育消费,以推动体育产业的快速发展。

This paper uses questionnaire survey method to analyze the current situation and characteristics of sports consumption structure of urban residents in Beijing.It is found that participation and physical sports consumption are the main types of sports consumption among urban residents in Beijing,while other types are relatively lagging behind,and the overall sports consumption structure is relatively balanced.There are distinctive characteristics of sports consumption types among residents of different genders,ages,education levels,incomes,and occupations.It is recommended to take demand as the guide and strengthen the supply of sports products to meet diversified consumption needs for sports consumption groups with different characteristics.At the same time,resources should be concentrated on further developing participatory and spectator sports consumption to promote the rapid development of sports industry.