融入思政理念的医药类高校市场营销类课程教学改革探索

Exploration on the Teaching Reform of Marketing Courses in Medical Colleges and Universities with Ideological and Political Ideas

医药类高校的市场类课程思政建设在满足当下思政教学体系要求的同时,践行立德树人的根本要求,为社会培养“懂营销,识医药,厚仁德”复合型人才。以医药类高校的市场营销专业课程教学实践为例,探讨专业课程和思政教育同向同行、协同育人的必要性,针对课程思政的教学现状,提出专业知识与思政教育相融合、充分利用辅助教学资源、注重教学过程思政考核三环相扣的教学改革探索路径,进而落实全过程育人的思政理念。

While meeting the requirements of the current ideological and political teaching system,the ideological and political construction of marketing courses in medical colleges and universities implements the fundamental requirements of establishing morality and cultivating people,and cultivates compound talents who“understand marketing,know medicine,and be benevolent”for the society.Taking the teaching practice of marketing professional courses in medical colleges and universities as an example,this paper discusses the necessity of professional courses and ideological and political education to go together and educate people in a coordinated way.In view of the current teaching situation of ideological and political education in the ideological and political courses,it proposes an exploration path of teaching reform that integrates professional knowledge with ideological and political education,makes full use of auxiliary teaching resources,and pays attention to the three links of ideological and political assessment in the teaching process,so as to implement the ideological and political concept of educating people in the whole process.