美国新冠肺炎疫情漫画中多模态隐喻的批评研究

A Critical Study of Multimodal Metaphors in American Cartoons of COVID-19

作为连接现实生活和艺术的纽带,漫画这一图文结合的多模态话语在信息传播方面占有绝对优势。文章立足新冠肺炎疫情大背景,通过建立语料库,在认知批评视角下分析了蕴藏在美国政治漫画中的多模态隐喻,发现隐喻借助抽象事物和具体事物的负面特征,从功能和外形层面构建了一个栩栩如生的新冠肺炎病毒意象。以新冠肺炎病毒为靶域的隐喻呈现出病毒在美国广泛传播、疫情形势严峻的画面,并揭示了藏匿于政治漫画背后的个人主义价值观和霸权主义政治意识形态。新冠肺炎病毒作源域的多模态隐喻表明,隐喻不仅能借“旧”说“新”,而且还能以“新”反哺“旧”,为已知的、熟悉的事物增光添彩,这一发现完善了认知隐喻理论。研究还发现,多媒体信息中的隐喻能够有效引导舆论,甚至改变人们的社会实践。

and specific things.The metaphor targeting COVID 19 virus presents a picture of the widespread spread of the virus in the United States and the severe epidemic situation,and reveals the individualism and hegemonic political ideology hidden behind the political cartoons.The multimodal metaphor of COVID-19 virus as the source domain shows that metaphor can not only structure“new”through“old”,but also feed“old”back with“new”,adding luster to the known and familiar things.This discovery has improved the theory of cognitive metaphor.This research has also found that metaphors in multimedia information can effectively guide public opinion and even change people’s social practices.